WhyCompanies is a social network for professionals — employers & employees.

Branding, UX, UI, app.

To capture the right atmosphere, I created a moodboard with elements such as images and colors. The moodboard resulted in a suitable and recognizable identity.

Together with the WhyCompanies team, we came up with a first version of the user flow. I built a clickable prototype in HTML and CSS, with a UI-kit based on the research done in the moodboard.

To validate the idea, we created a landing page that captures the interest of the target audience.

To be continued...