WhyCompanies is a social network for professionals — employers & employees.
Branding, UX, UI, app.
To capture the right atmosphere, I created a moodboard with elements such as images and colors. The moodboard resulted in a suitable and recognizable identity.
Together with the WhyCompanies team, we came up with a first version of the user flow. I built a clickable prototype in HTML and CSS, with a UI-kit based on the research done in the moodboard.
To validate the idea, we created a landing page that captures the interest of the target audience.
To be continued...